The Sign Doctor   »  Step 5: Catchy titles to attract attention

Step 5: Catchy titles to attract attention

Sometimes your theme, containing your main message in a thought-provoking sentence, might not have the instant, catchy headline appeal you want.

Let’s take the theme given above: “Soils are the foundation for a healthy countryside and healthy lives”. Most of us know healthy soil is hugely important but it may not instantly exciting to the average visitor. Adding an attention-grabbing title just above it will ‘hook’ your visitors and entice them to read more.

It’s exactly like when you scan through a newspaper, zeroing in on the titles that catch your eye. Your title should be short but intriguing, for example: The earth beneath your feet, Built from the ground up , Down to earth, It all starts here, Get your hands dirty!

Combined, the result is:

Get your hands dirty!

Soils are the foundation for a healthy countryside and healthy lives

Here are some other examples of attention-grabbing titles:

Wetland or wasteland?
From trickle to torrent
Tear down these walls!
All is not what it seems
From rags to riches
Hero or villain?