Sometimes your theme, containing your main message in a thought-provoking sentence, might not have the instant, catchy headline appeal you want.
Let’s take the theme given above: “Soils are the foundation for a healthy countryside and healthy lives”. Most of us know healthy soil is hugely important but it may not instantly exciting to the average visitor. Adding an attention-grabbing title just above it will ‘hook’ your visitors and entice them to read more.
It’s exactly like when you scan through a newspaper, zeroing in on the titles that catch your eye. Your title should be short but intriguing, for example: The earth beneath your feet, Built from the ground up , Down to earth, It all starts here, Get your hands dirty!
Combined, the result is:
Get your hands dirty!
Soils are the foundation for a healthy countryside and healthy lives
Here are some other examples of attention-grabbing titles:
Wetland or wasteland?
From trickle to torrent
Tear down these walls!
All is not what it seems
From rags to riches
Hero or villain?