Assuming your organisation has made its decision and approved a budget, you may outsource the whole process to a company. Yet, you know your stories best. Wouldn’t you like to be jointly in control and shape the narratives that showcase the uniqueness of your heritage rather than taking a hands-off approach and risk getting a standard product?
The following pages will give you a sneak-peek at the secrets of attractive and inspiring content for media-based interpretation while turning you into eagle-eyed critics of panels, labels and leaflets!
Step 1: First, you should consider some key questions
- Is there something that needs explaining?
- Who is your target audience?
- What do you want your visitors to know, feel or do?
- Why do you want your visitors to know feel or do this?
Erecting a sign is a big deal. It’s a substantial expense and involves considerable work, so it’s best to be sure that you really need it and what it will add beyond what visitors can already see and experience.
