Step 1: First, you should consider some key questions
- Is there something that needs explaining?
- Who is your target audience?
- What do you want your visitors to know, feel or do?
- Why do you want your visitors to know feel or do this?
Erecting a sign is a big deal. It’s a substantial expense and involves considerable work, so it’s best to be sure that you really need it and what it will add beyond what visitors can already see and experience.
