Kultur- og naturveiledning, historiefortelling som skaper merverdi for opplevelser og produkter.

Du får teknikker og verktøy for å formidle ditt budskap med utganganspunkt i den geologiske arven i landskapet.

Vertskapskurset er et praktisk orientert kurs, og teknikken er bl.a. brukt i engelske og amerikanske nasjonalparker.

På kurset skal vi:

• gjøre kreative øvelser ute og inne som skaper bevissthet og bygger formidlingsferdigheter.
• få gode eksempel på hvordan god formidling kan kombineres med reiselivsprodukter.
• få tid og oppfølging for en egen plan for opplevingsutvikling.
• jobbe sammen i grupper og alene for å utvikle oss som vertskap.
• få gode eksempler på hvordan god formidling kan kombineres med opplevingsutvikling.
• møte andre og skape nettverk.
• spesielt søkelys på å koble din virksomhet til den geologisk arven i din region.

Du lærer å:

• Relatere gjestenes opplevelse til deres egen kunnskap, erfaring og verdier
• Vi garanterer at kurset vil gi aha-opplevelser og bidra til din utvikling for å få mer engasjerte og fornøyde besøkende.
• Kursdeltagerne deltar selv aktivt i kurset, og bruker praktisk arbeid for å erfare grunnprinsippene i interpretasjon.
• Foredragsholder/ne er sertifiserte guider innenfor kultur- og naturveiledning.

Målgruppe: Aktive i reiseliv/besøksnæring, handel og kultur. Bør ha en personlig kontakt med besøkende. Det er fint med erfaring fra vertskap/guidefunksjoner, men ikke et krav.

Organized in cooperation with Interpret Europe and Geiranger World Heritage Foundation.

Certified interpretive guiding course to share nature and culture for unique visitor experiences

Specifically designed for heritage sites and places in Norway, this course provides a comprehensive set of practical and highly effective communication techniques to relate the unique qualities of your heritage for more meaningful and memorable visitor experiences.

Learn how to connect on an emotional and intellectual level with visitors to relate and reveal the fascinating stories behind your heritage beyond simply describing what can be seen.

Enrich your communication skills working with the public to add value to your work, enhance your skills and strengthen your profile as a “go-to guide”!

This course is ideal for:

Employed and self-employed guides

Park and protected area rangers and managers

Seasonal site or field recruits

Volunteers and local community groups

Museum curators

Destination Management Companies

All those who present natural and cultural heritage to the public, both experienced and those just starting out.

No previous knowledge of heritage interpretation is required although some basic experience of working with the public or guiding is desirable.

Course profile and learning outcomes:

• 40-hour tried-and-tested programme packed with practical group and individual exercises, presentations and exchanges.
• Course language: English (emphasis on oral rather than written proficiency)
• A ‘learning by doing’ approach to discover, practice and master an extensive communication toolkit to deliver great interpretive walks and talks.
• Engage visitors in a more meaningful and memorable way by channelling your creativity and ideas to relate and reveal what lies behind the facts and figures
• Build your confidence, develop your strengths and discover hidden talents
• Connect visitors intellectually and emotionally to your site or place as well as to the bigger picture in terms of sustainable development and other global concerns

The spirit of the course can be summed up in the following quote:

“Through interpretation, understanding; through understanding, appreciation; through appreciation, protection.” – Freeman Tilden, one of the first people to set down the principles and theories of Heritage Interpretation in his 1957 book, Interpreting Our Heritage.

Learning outcomes include:

• Facilitating first-hand experience with natural and cultural heritage sites and objects
• Dealing with tangible and intangible heritage
• Revealing meanings and relationships of natural and cultural sites and objects
• Creating attractive themes from sites, objects and factual information
• Reacting to the needs and expectations of participants during interpretive activities
• Understanding the different roles as an interpretive guide
• Using questioning techniques and other communication tools
• Exercising different forms of group formation and the use of props
• Connecting information to the participants‘ world
• Considering constraints and barriers experienced by visitors
• Peer coaching and critiquing interpretive activities
• Integrating sustainability aspects and global concerns into interpretive activities.

Certification:

The course programme has been developed and certified by Interpret Europe, the European Association for Heritage Interpretation (www.interpret-europe.net). To achieve the status of Interpret Europe “Certified Interpretive Guide” participants must attend the entire course, complete a written test, an interpretive talk, a critiquing exercise and a detailed proposal for an interpretive walk (homework assignment).

About Interpret Europe

Interpret Europe (IE), the European Association for Heritage Interpretation, is a membership-based non-profit organisation with more than 800 members in almost 50 countries. It strives to connect people with their heritage and learn from it by making nature and culture relevant to social and global concerns. This is reflected in its mission: “Empowering all those who inspire meaningful connections with Europe’s natural and cultural heritage to shape our common future”.

IE’s training programme was launched in 2015. It offers certification courses is a range of disciplines to support heritage professionals and supporters who communicate natural and cultural heritage as guides, hosts, writers or planners and want to add an interpretive dimension to their work.

Visit www.interpret-europe.net to find out more about IE.

Organized in cooperation with Interpret Europe and Valdres nature and culture park.

Certified interpretive guiding course to share nature and culture for unique visitor experiences

Specifically designed to celebrate Nordic natural and cultural heritage sites and places, this course provides a comprehensive set of practical and highly effective communication techniques to relate the unique qualities of your heritage for more meaningful and memorable visitor experiences.

Learn how to connect on an emotional and intellectual level with visitors to relate and reveal the fascinating stories behind your heritage beyond simply describing what can be seen.

Enrich your communication skills working with the public to add value to your work, enhance your skills and strengthen your profile as a “go-to guide”!

This course is ideal for:

Employed and self-employed guides

Park and protected area rangers and managers

Seasonal site or field recruits

Volunteers and local community groups

Museum curators

Destination Management Companies

All those who present natural and cultural heritage to the public, both experienced and those just starting out.

No previous knowledge of heritage interpretation is required although some basic experience of working with the public or guiding is desirable.

Course profile and learning outcomes:

• 40-hour tried-and-tested programme packed with practical group and individual exercises, presentations and exchanges.
• Course language: English (emphasis on oral rather than written proficiency)
• A ‘learning by doing’ approach to discover, practice and master an extensive communication toolkit to deliver great interpretive walks and talks.
• Engage visitors in a more meaningful and memorable way by channelling your creativity and ideas to relate and reveal what lies behind the facts and figures
• Build your confidence, develop your strengths and discover hidden talents
• Connect visitors intellectually and emotionally to your site or place as well as to the bigger picture in terms of sustainable development and other global concerns

The spirit of the course can be summed up in the following quote:

“Through interpretation, understanding; through understanding, appreciation; through appreciation, protection.” – Freeman Tilden, one of the first people to set down the principles and theories of Heritage Interpretation in his 1957 book, Interpreting Our Heritage.

Learning outcomes include:

• Facilitating first-hand experience with natural and cultural heritage sites and objects
• Dealing with tangible and intangible heritage
• Revealing meanings and relationships of natural and cultural sites and objects
• Creating attractive themes from sites, objects and factual information
• Reacting to the needs and expectations of participants during interpretive activities
• Understanding the different roles as an interpretive guide
• Using questioning techniques and other communication tools
• Exercising different forms of group formation and the use of props
• Connecting information to the participants‘ world
• Considering constraints and barriers experienced by visitors
• Peer coaching and critiquing interpretive activities
• Integrating sustainability aspects and global concerns into interpretive activities.

Certification:

The course programme has been developed and certified by Interpret Europe, the European Association for Heritage Interpretation (www.interpret-europe.net). To achieve the status of Interpret Europe “Certified Interpretive Guide” participants must attend the entire course, complete a written test, an interpretive talk, a critiquing exercise and a detailed proposal for an interpretive walk (homework assignment).

About the course

Didactic principles of the CIP course are:

• Design learning holistically (with head, heart and hand) and in various forms

• Respect the needs of the individual learner

• Include experiences from the learner’s own work and life

• Initiate and promote new learning experiences and inspire the desire for learning

• Strengthen personal responsibility and the readiness to give and to receive critiques

• Support the cooperation of learners with each other and with other stakeholders

• Use pinboards, flip charts, facilitation cards, markers and other media in a professional way

• Allow cooperative development of content in realistic situations

• Provide space to share new experiences and to challenge normal ways of thinking

• Visualise results and relate to them during following training sessions.

The course will be held in English.

Harnessing the power of words for quality visitor communication in

parks, museums, and protected areas

Connecting with your visitors is key

How many dull and uninspiring visitor attraction leaflets, web pages or panels have you seen? Complex terms you don’t understand? Too much information? Books on walls or pictures of what you can already see right in front of you? There are so many exciting and inspiring things we can say about a site or place but there are special ways to hit the sweet spot, avoid the pitfalls and make written text an integral part of the visitor experience.

24-hours a day

Good guides are great but they need to rest, eat and sleep. They can only take so many visitors a day on visits. Attention-grabbing leaflets, self-guided trail maps, web pages, audio guides, interpretive panels and labels are there 24-hours a day, every day. Crucially, they influence visitor choices on what to see and do before they even arrive at their destination.

Captivating stories

In interpretive writing, less is more. You can tell a captivating story in 100 words that connects with your visitors’ personal experiences. That’s what makes things memorable! You can transform the ‘boring and dry’ into the ‘fascinating and informative’ and inspire your visitors, by mastering a handy tool kit giving you all the necessary tips and tricks for great, original communication.

Understanding, enjoying, and protecting heritage

If visitors truly understand a site or place, they will appreciate it and in turn feel compelled to protect it. They do this because they feel connected. Through interpretive writing techniques, you can reveal the significance of a site and influence visitor behaviour. You can provoke them into learning, thinking about their own experiences and how they relate to a place. That is the true power of words!

The training course

Certified Interpretive Writer (CIW): A 40-hour programme of practical individual and group-based exercises and essential theory, certified by INTERPRET EUROPE, the European Association for Heritage Interpretation. The course provides participants with a versatile tool-kit that they can apply to their own activities in English and in their mother tongue.

Learning outcomes

• Understand the origins and aims of interpretation
• Practice and master interpretive writing principles
• Facilitate first-hand experiences through writing
• Promote tangible and intangible heritage through writing
• Reveal meanings and relationships with natural and cultural sites and objects
• Select sites and objects to reveal their uniqueness and significance to visitors
• Engage with visitors to discover heritage by appealing to their intelligence, senses and shared values
• Create interpretive self-guided tours, audio guides, display panels and exhibition labels
• Create catchy headings and effective text hierarchies using simple language for information panels and exhibition display labels

Practicalities

• The course will be run in English and requires a good level of spoken and written English. Advanced levels are not necessary as the emphasis is on using simple vocabulary effectively.
• Some experience in writing for the public is advantageous.
• Step-by-step learning method, building on each day.
• Individual and group exercises indoors and outside.
• Final assessment to obtain Interpret Europe certification.

This course is organized in cooperation with: